Insights &
information on
this wild buckin'
ride as an 
Equestrian Entrepreneur

Why Equestrian Entrepreneurs Need More Than a Full Calendar She thought being fully booked meant she was doing it right. Every day was packed:Lessons back-to-back.Lunch in the truck between barns.Evenings filled with texts from clients and video reviews.No breaks. No boundaries. No time for her own horse. Her calendar was full…But her life?Completely out of […]

Because a thriving barn and a thriving business — both need a solid base. Every successful barn starts with a strong foundation.So does every profitable equestrian business. If you’re serious about growing a business that funds your lifestyle and doesn’t burn you out, your financial foundation needs more than a rough budget and a few […]

As equestrian entrepreneurs, we know that the business isn’t always galloping at full speed. Fluctuating markets, seasonal downturns, and unexpected expenses can feel like hurdles designed to trip us up. But with the right strategies, these challenges can be opportunities to strengthen your financial footing and keep your business on course. Let’s explore practical, sustainable […]

When it comes to running an equestrian business, profit isn’t just about numbers—it’s about sustainability, growth, and creating a life that supports your equestrian dreams. Too often, entrepreneurs in the horse world find themselves caught in a cycle of passion-driven work that doesn’t translate into profit. But here’s the truth: a profitable business isn’t just achievable—it’s essential.

The key lies in shifting your mindset from simply “making ends meet” to actively building a strategy for growth. Profit strategies are the foundation of this shift, helping you uncover where your revenue is coming from, identify hidden leaks in your finances, and ensure every dollar you earn works toward your goals.

Whether you’re running a barn, selling equine products, or offering professional services like bodywork or coaching, the principles of profitability remain the same: know your numbers, price with intention, and structure your business to thrive.

Let’s explore how to create a plan that not only brings in revenue but also helps you keep more of it—because in the equestrian world, every rein counts.

Running an equestrian business comes with challenges—clients not rebooking, tight cash flow, or rising operational expenses – all while the same expensive bills keep rolling in. When the same problems keep showing up, it’s time to dig deeper and find the root cause. What is Root Cause Analysis (RCA)? RCA is a method for identifying […]

When you think of taking care of yourself as an equestrian, what comes to mind first? This month, I had the privilege of being featured by Hannah Childs Lifestyle as part of their Behind The Barn Door initiative—a monthly series that shines a spotlight on female entrepreneurs. I collaborated with Hannah Childs Lifestyle to create […]

It’s your first rodeo in equestrian business, here are six pieces of sales advice to help your improve your sales journey.

There’s cost to chasing dreams and one of them shouldn’t be your bookkeeping. This is for the equine professionals who helps equestrians reach their competition goals; a mini-show season survival guide.

The other day I was scrolling through social media where a client tagged me in a discussion on understanding the cost of operating a boarding facility. The comments were filled with members advising them that making money was impossible, costs are too high and any profit would cause horses to be too expensive. There was […]

Whether your business generates money with or in horses; it is okay to make money..some money.. lots of money.. life changing money. Profit isn’t greed, it’s the purpose of business.