EQUESTRIAN ENTREPRENEUR
ABOUT -
EQUESTRIAN ENTRPRENEUR
ABOUT US-
It’s more than just numbers on a financial report; it's your horse girl dream.
At Equestrian Entrepreneur, we understand the unique challenges that come with blending passion and profit in the horse industry. It's not just a business; it's a way of life. The traditional narrative of struggling to make ends meet within the equestrian world is something we know intimately. We’ve been that broke horse girl, navigating the complex web of emotions tied to both horses and money.
The prevailing belief that profit is incompatible with passion is a narrative we aim to rewrite. I've leveraged my background in the corporate realm, coupled with my deep understanding of the equestrian community, to break free from the confines of the Broke Horse Girl Era. It's time to acknowledge that our love for horses doesn't have to be at odds with financial stability.
Equestrian Entrepreneur™ is not just about numbers and money; it's about understanding the stories they tell. Bookkeeping is the backbone of your business, the financial storybook of your business, discovering insights that can pave the way to stable profit. We delve into the financial intricacies of your equestrian or equine venture, offering not only hard skills but also a touch of magic—the alchemy of turning passion into sustainable income.
In the equestrian world, we often find ourselves trapped in a cycle of comparison, setting prices based on what others are charging without considering the unique aspects of our own businesses. It's time to break free from this cycle. Equestrian Entrepreneur is here to guide you in setting prices that align with your goals and the true value you bring to the horse community.
Money is not just a transactional tool; it's a form of energy that shapes our journey as equestrians and entrepreneurs. I understand the layers of emotion tied to financial decisions, the doubts that may have accumulated over the years, and the challenges of reshaping your relationship with money. It's a process, not an overnight fix, but one that's necessary for the prosperity of your equestrian venture.
As you step into the world of Equestrian Entrepreneur™, leave behind any shame or judgment. I've been there, and I know the toll it can take on both you and your business. What awaits you here is a supportive space where we focus on making things happen—with a blend of strategic thinking and a touch of magic.
Where stable, profitable equestrian businesses are built
It’s more than just numbers on a financial report; it's your horse girl dream.
At Equestrian Entrepreneur, we understand the unique challenges that come with blending passion and profit in the horse industry. It's not just a business; it's a way of life. The traditional narrative of struggling to make ends meet within the equestrian world is something we know intimately. We’ve been that broke horse girl, navigating the complex web of emotions tied to both horses and money.
The prevailing belief that profit is incompatible with passion is a narrative we aim to rewrite. I've leveraged my background in the corporate realm, coupled with my deep understanding of the equestrian community, to break free from the confines of the Broke Horse Girl Era. It's time to acknowledge that our love for horses doesn't have to be at odds with financial stability.
Equestrian Entrepreneur™ is not just about numbers and money; it's about understanding the stories they tell. Bookkeeping is the backbone of your business, the financial storybook of your business, discovering insights that can pave the way to stable profit. We delve into the financial intricacies of your equestrian or equine venture, offering not only hard skills but also a touch of magic—the alchemy of turning passion into sustainable income.
In the equestrian world, we often find ourselves trapped in a cycle of comparison, setting prices based on what others are charging without considering the unique aspects of our own businesses. It's time to break free from this cycle. Equestrian Entrepreneur is here to guide you in setting prices that align with your goals and the true value you bring to the horse community.
Money is not just a transactional tool; it's a form of energy that shapes our journey as equestrians and entrepreneurs. I understand the layers of emotion tied to financial decisions, the doubts that may have accumulated over the years, and the challenges of reshaping your relationship with money. It's a process, not an overnight fix, but one that's necessary for the prosperity of your equestrian venture.
As you step into the world of Equestrian Entrepreneur™, leave behind any shame or judgment. I've been there, and I know the toll it can take on both you and your business. What awaits you here is a supportive space where we focus on making things happen—with a blend of strategic thinking and a touch of magic.
It's time to drop the hobbyist approach that is chipping away at your profit.
Embark on a journey towards stable profit with CEQO: Christa Myers
guest POdcast Episodes this way
A horse girl at heart, bookkeeper and business strategist by profession, and a believer in the power of turning dreams into reality. When I'm not immersed in analyzing financial reports or mentoring fellow equestrian entrepreneurs, you'll find me in the barn with my 7-year old dark bay OTTB mare, EE’s favourite liability and the horse behind my hustle or travelling North America for views of wild flowers, mountains, horses and searching for the best vanilla latte.
I spent my childhood cutting magazine ads and writing business plans for the breeding facility, boarding barn, or vet practice I wanted to create when I was finally old enough, silly me couldn’t wait to grow up. Notebooks filled with notes on equine genetics, training methods, and business ideas and dreams. I eventually stopped believing in those dreams, and myself. In today’s reality, my business doesn't involve selecting the best eventing bloodlines to create the next generation of equine athletes but this is the direction my passion has taken me. Instead, I've channeled my enthusiasm for the equestrian world, experience, and education into transforming the financial reality for fellow equestrian business owners.
Shifting an industry hell-bent on sticking to the traditions that harm them takes a little bit of bravery, a cbunk of belief and a whole lot of movement. Paving the way for a financial revolution in the equine industry requires a touch of indifference. If making horse girl money and stable profit is crazy, then consider me proudly insane. It's a far cry from the broke horse girl narrative, and I wouldn't have it any other way.
My childhood dreams of breeding equine athletes may have taken a different turn, but the essence of those dreams—the spirit of creating something extraordinary within the equestrian world—is very much alive in Equestrian Entrepreneur™. Together, let's change leads from the limitations of the past and embark on a new one, towards building the equestrian entrepreneur empire of your dreams.
Unbridled CEQO - the human behind the business
- Alumni of Brock University and Sheridan College
- Lifelong student of the equine
- Car enthusiast.. horsepower in another form
- Lover of a good book and a hot cup of coffee
- Eventer turned Hunter trying to slowly find her way back to the cross country field
- Blames the moon for.. everything
- Always up for a little snackie snackie or adventure
- Goal-getter who is learning to embrace the beauty of a slower lifestyle because I got a little too crispy and burnt chasing, chasing, chasing without slowing down to appreciate the life I’ve created
- The human who always has a solution to your problem or at the very least, the right words to pick you up.
- Prioritizing time with loved ones is key, especially as an aunt to a rapidly growing little girl. There's only one thing that comes before horses, and that's my last name.
- Firm believing of capturing memories because tomorrow isn't promised
The CEQO Stats- the impact made in three short years
- Helped over 300+ equestrian business owners take strides towards stable profi
- Scaled my own business from $0 to consistent six-figure revenue
- Developed a finance course for On Course Equestrian
- Panel Expert for Noelle Floyd’s “Horses and Money: The Workshop”
- Co-Hosted a sold-out workshop in Wellington, Florida
- Hosted the dreamiest and lead-generating network event for Equestrian Entrepreneurs
- Guest Speaker, The Movement’s Connection Equestrians In Biz Network Event
- Featured on top equestrian podcasts such as Starline Equine Bodywork and The Equine Photography Podcast
Equestrian Entrepreneur
Team Members
Madison Leonard, graduated with an Agriculture Diploma from University of Manitoba, Agribusiness Degree, from Olds College and is working on completing her masters. Matcha lattes fuel her as she handles the books for our Western, Racing, and Apparel clients. When she's not in desk jockey mode, you'll find her in the barn with her mare Stellar and gelding Diesel.
Christine Rothwell, graduated with Masters in Accounting from University of Rochester. Her horse girl hustle is only matched by her horse girl dreams in the hunter ring with her young horse Brady and enjoying moments with her retired ottb, Joey. Chrissy handles the books for our boarding facilities, professional riders, and equine sales clients.
& a team of supporting contractors handling email marketing, a virtual assistant and a brand photographer that makes bookkeeping look beautiful. Growing a team is a big and spooky step in equestrian entrepreneurship and my approach has been to hire team members even better than myself; and I've done just that.
