C(EQ)O
The online equestrian business membership meant to help you switch your approach in business and create stable profit and operations while enjoying the ride.
Collective
CEQO Collective
JOIN FOR THE 2025 PROFIT SEASON
Make this year, the year of stable profit in your equestrian business
Are you looking for a leg up in your equestrian business finances this year?
The CEQO Collective is here to help you overcome the obstacles you're facing and switch the lead you're riding in business - one where you lead with a CEQO mindset to prioritize profit and protect your peace and passion.
Here's how The CEQO Collective will help you step into your role as chief eqecutive officer and adjust your approach to business. The annual subscription for the 2025 profit season will include:
Monthly Group Mastermind
Quarterly CEQO Newsletter
Access to all online resources and courses
Exclusive first access to events and offers
$495/year
JOIN FOR THE 2025 profit season
CEQO Collective Courses
Bookkeeping Basics
The starting gate to stable profit - a firm financial foundation
This course started as a 90-minute bookkeeping training session for equestrian entrepreneurs. After 200+ sessions, I've turned it into a learn-at-your-own-pace program to help you build a strong financial foundation within your equestrian business. It's normal for this to be your first rodeo in business and have no clue what to do, you're likely in this for things beyond the money and so I've put together a course for you to learn all the high-level responsibilities and the information you need to as the CEQO of your equestrian business.
There's no fluffy bullsh*t in this course, most of the lessons are short and sweet with the heavy lifting learnt in the second chapter of the course. You're an equestrian entrepreneur with 1013 tasks to complete and a dream to chase; let me help you setup your bookkeeping to support your finances and create stable profit. The course has been broken down into three main arenas of learning;
Financial Foundation
This is where you learn to walk before you gallop. Learn and create an understanding around business structures, bank accounts, payment processors, and create an operating budget. There are five lessons within this chapter.
Bookkeeping Basics
There are 22 small lessons within this chapter that describes the responsibilities of bookkeeping for the equestrian entrepreneur. This includes the details you need to collect and store for your income and expenses, deductible expenses to lower your tax bill, how to pay yourself and create a profit plan.
Bookkeeping Process
Putting together what you learnt in the first two chapters, in this chapter you'll learn some tips and tricks to help you stay on top of your bookkeeping. Bookkeeping tasks will be broken down into daily, weekly, monthly, quarterly, and yearly tasks.
There won't be anymore guesswork in your bookwork, enrol in Bookkeeping Basics to better understand your bookkeeping responsibilities and tasks. Your financial records hold the power to tell you exactly where you're making money and spending money, and where you can make more and keep more; if they're complete and concise.
Signup to join the ceqo collective
COURSES & RESOURCES FOR THE 2025 PROFIT SEASON
Current Resources:
Equestrian Bookkeeping + Performance Template
The Yearend Bookkeeping Guide
Current Course:
Bookkeeping Basis for the Equestrian Entrepreneur ©
Planned Resources:
The Stable Profit Predictor ™
Planned Course:
The Software Arena: Setup + Automate Quickbooks Online ©
CEQO Collective
THE LITTLE DETAILS
WHERE AND HOW YOU SPEND YOUR MONEY MATTERS.. Here's the details:
The Monthly Masterminds:
Each month there will suggestions on business topics to cover, each with the focus on helping you make more money in your equestrian business. The group(s) will meet each month for 60-90 minutes, receive feedback and guidance from Christa Myers, and the group as a collective - with their experience, education, and expertise.
The topics will cover a range of business topics with a focus on $$: bookkeeping, budgets, money mindset and management, profit strategy, and marketing strategies to help you make more money in your equestrian business.
The Quarterly Newsletters:
Each quarter there will be an exclusive newsletter sent to CEQO Collective members filled with tips and advice to help you improve your revenue and profit, reminders to complete specific bookkeeping tasks, and referrals to help connect you with other equestrian professionals to continue growing your equestrian entrepreneur empire.
Access to all resources and courses:
This includes the current resources and courses of Equestrian Entrepreneur and all resources and courses to be released in the 2025 Profit Season - what I've shared with you and more.
First Access to events and offers..
CEQO Collective members will receive information on all events and offers before anyone else.
(well.. except for Mysti, I always have to share with my four-legged CEQO)
BONUS: CEQO Collective Members will be able to transition into Mentorship with a prioritized waitlist.
I'm ready to rewrite the broke equestrian story
$395/ 60 Lessons = $6.58 per lesson
Investing in your financial foundation and operations ensures you're growing and scaling your equestrian business on something strong. The worst thing you can do for yourself and your business is create success on an un-sturdy foundation - you created the dream only to watch it become burdened with past financial decisions.
You can sign up and implement simply explained bookkeeping practices within your equestrian business before your first group mastermind and start generating more revenue with a clear understanding of where your money is coming in and going out within your business.
Equestrian Coach? If you were to only teach 60 lessons this year, The CEQO Collective would only cost you $6.58 per lesson - that's only 5 lessons taught per month.
You can't create stable profit without building a firm financial foundation in your equestrian business.
You're an equestrian, you know how important groundwork truly is. The CEQO Collective is meant to offer guidance and progress, much like group lessons as an equestrian, you'll learn and grow with a group of passionate and dedicated Equestrian Entrepreneurs with the leadership of a Bookkeeper, Business Analyst, and Strategist to keep the herd profitable, sustainable while having a little bit of fun. I hope to witness your transformation from equestrian entrepreneur to CEQO.
