Insights &
information on
this wild buckin'
ride as an 
Equestrian Entrepreneur

When it comes to running an equestrian business, profit isn’t just about numbers—it’s about sustainability, growth, and creating a life that supports your equestrian dreams. Too often, entrepreneurs in the horse world find themselves caught in a cycle of passion-driven work that doesn’t translate into profit. But here’s the truth: a profitable business isn’t just achievable—it’s essential.

The key lies in shifting your mindset from simply “making ends meet” to actively building a strategy for growth. Profit strategies are the foundation of this shift, helping you uncover where your revenue is coming from, identify hidden leaks in your finances, and ensure every dollar you earn works toward your goals.

Whether you’re running a barn, selling equine products, or offering professional services like bodywork or coaching, the principles of profitability remain the same: know your numbers, price with intention, and structure your business to thrive.

Let’s explore how to create a plan that not only brings in revenue but also helps you keep more of it—because in the equestrian world, every rein counts.

Running an equestrian business comes with challenges—clients not rebooking, tight cash flow, or rising operational expenses – all while the same expensive bills keep rolling in. When the same problems keep showing up, it’s time to dig deeper and find the root cause. What is Root Cause Analysis (RCA)? RCA is a method for identifying […]

What is profit anyhow? The way it’s talked about, sometimes it seems like it’s a unicorn. Profit is what’s left over after all expenses have been paid for. It’s created by maintaining the topline and bottomline, which as equestrians we have quite a lot of experience with this.  The topline is revenue generated with offers […]

Whether your business generates money with or in horses; it is okay to make money..some money.. lots of money.. life changing money. Profit isn’t greed, it’s the purpose of business.