Insights &
information on
this wild buckin'
ride as an 
Equestrian Entrepreneur

In the equestrian world, a full barn can look like success. Every stall filled. Hay deliveries rolling in. Board cheques stacking up. But here’s what I remind clients inside Equestrian Entrepreneur™ every day: a full barn doesn’t always mean full profit. In fact, for many barn owners, running at capacity leads to burnout, rising expenses, […]

If you’re an equestrian entrepreneur heading into horse show season with a full trailer, a packed calendar, and no clear business model to support it… you’re not alone. Early mornings. Showgrounds. Horses to prep. Clients to coach.The ring might change, but the hustle doesn’t stop.And for many equestrian business owners, what should be an exciting, […]

Running a profitable, sustainable equestrian business takes more than great lessons.It requires structure — a clear, inspiring rider journey that helps students grow alongside your program. Without a clear growth map, even talented riders can lose motivation, and barns risk missing out on long-term client loyalty. The solution?Building Rider Pathways: structured, flexible tracks that support […]

Why Equestrian Entrepreneurs Need More Than a Full Calendar She thought being fully booked meant she was doing it right. Every day was packed:Lessons back-to-back.Lunch in the truck between barns.Evenings filled with texts from clients and video reviews.No breaks. No boundaries. No time for her own horse. Her calendar was full…But her life?Completely out of […]

Because a thriving barn and a thriving business — both need a solid base. Every successful barn starts with a strong foundation.So does every profitable equestrian business. If you’re serious about growing a business that funds your lifestyle and doesn’t burn you out, your financial foundation needs more than a rough budget and a few […]

As 2025 unfolds, equestrian businesses on both sides of the border are feeling the strain. Increased costs, supply chain delays, and shifting financial landscapes mean horse owners and professionals must rethink their strategies. reigniting trade tensions between the two nations. With a 25% tariff on all Canadian imports (excluding oil and energy, which face a […]

Managing your equestrian business finances is just like running a barn—organization and consistency are key to success. As we hit the midway point of Q1, it’s the perfect time to assess your financial health, adjust where needed, and ensure your business is on track for profitability.

This post is a sneak peek into my Monday Money Meeting emails, where I share actionable strategies for equestrian entrepreneurs to strengthen cash flow, refine pricing, and optimize business operations. If you’re ready to get a clear financial roadmap, check out the essential check-in points, pricing strategies, and planning techniques outlined here—and subscribe for exclusive weekly insights delivered straight to your inbox!

Have you ever caught yourself thinking, “It’s impossible to make good money in the horse industry” or “No one will pay what I’m worth”? These thoughts aren’t just passing worries, they’re shaping your financial reality. The stories we tell ourselves about money become the foundation for how we price our services, structure our businesses, and […]

As equestrian entrepreneurs, we know that the business isn’t always galloping at full speed. Fluctuating markets, seasonal downturns, and unexpected expenses can feel like hurdles designed to trip us up. But with the right strategies, these challenges can be opportunities to strengthen your financial footing and keep your business on course. Let’s explore practical, sustainable […]

When it comes to running an equestrian business, profit isn’t just about numbers—it’s about sustainability, growth, and creating a life that supports your equestrian dreams. Too often, entrepreneurs in the horse world find themselves caught in a cycle of passion-driven work that doesn’t translate into profit. But here’s the truth: a profitable business isn’t just achievable—it’s essential.

The key lies in shifting your mindset from simply “making ends meet” to actively building a strategy for growth. Profit strategies are the foundation of this shift, helping you uncover where your revenue is coming from, identify hidden leaks in your finances, and ensure every dollar you earn works toward your goals.

Whether you’re running a barn, selling equine products, or offering professional services like bodywork or coaching, the principles of profitability remain the same: know your numbers, price with intention, and structure your business to thrive.

Let’s explore how to create a plan that not only brings in revenue but also helps you keep more of it—because in the equestrian world, every rein counts.