From the barn to the books, and everything in between

The Blog

EE Blog

Running an equestrian business isn’t just about loving horses. It’s about learning how to lead, price, plan, and protect your income.

This blog is your space for real talk about money, mindset, and management, written for equestrian entrepreneurs who are done guessing and ready to build something profitable, stable, and aligned with their life.

Running an equestrian business is unlike any other kind of entrepreneurship. Your mornings start in the barn. Your days revolve around horses, clients, weather, shows, and logistics. Your body works as hard as your brain. Your business is personal, physical, emotional, and financial all at once. And yet, most equestrian entrepreneurs were never taught how […]

Equestrian Bookkeeping, Equestrian Entrepreneurship, Equestrian Money

January 19, 2026

The Equestrian Money Meeting: From the Saddle to Spreadsheets

Black and white photo of a flat lay on hay featuring an iPhone, a white calculator, two Canadian $100 bills, and a book titled Unleashed: The Unapologetic Leader’s Guide to Empowering Everyone Around You by Frances Frei and Anne Morriss. The objects are arranged naturally, blending elements of business, money, and leadership within an equestrian setting.

Most equestrian entrepreneurs don’t avoid their money because they don’t care. The real reason is that their nervous system has learned to associate finances with stress, pressure, or the fear that something might be wrong. When money only gets attention at the very end of the month, or right before taxes, or during a crisis, […]

Equestrian Money

November 27, 2025

How Equestrian Business Owners Can Break the Money Panic Cycle

Female forearm sticking out between barn doors holding Canadian currency cash

In the equestrian world, we’re taught that working harder means earning more but the numbers tell a different story. The Profitable Effort Equation helps equestrian entrepreneurs look at where their time and energy actually create results. This week’s Money Meeting walks you through how to slow down, review your numbers, and refocus your effort so your business becomes as profitable as it is passionate.

Equestrian Bookkeeping, Equestrian Money

November 3, 2025

The Profitable Effort Equation | Equestrian Money Meeting #39

Black and white photo of a flat lay on hay featuring an iPhone, a white calculator, two Canadian $100 bills, and a book titled Unleashed: The Unapologetic Leader’s Guide to Empowering Everyone Around You by Frances Frei and Anne Morriss. The objects are arranged naturally, blending elements of business, money, and leadership within an equestrian setting.

Mindful Equestrian Showing: Balancing Dreams and Dollars Horses have a way of teaching us what truly matters. They remind us that it isn’t about having the fanciest tack trunk or the most polished aesthetic. It’s about consistency, care, and the joy of partnership. That same wisdom applies to how we spend our money in the […]

Equestrian Money

October 2, 2025

Back in the Show Ring Without Breaking the Bank

Rider patting horse with sixth place ribbon on necj

Have you ever caught yourself thinking, “It’s impossible to make good money in the horse industry” or “No one will pay what I’m worth”? These thoughts aren’t just passing worries, they’re shaping your financial reality. The stories we tell ourselves about money become the foundation for how we price our services, structure our businesses, and […]

Equestrian Entrepreneurship, Equestrian Money

February 16, 2025

Rewrite Your Equestrian Money Story: Shift from Scarcity to Abundance in Your Equestrian Business

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