Insights &
information on
this wild buckin'
ride as an 
Equestrian Entrepreneur

What is profit anyhow? The way it’s talked about, sometimes it seems like it’s a unicorn. Profit is what’s left over after all expenses have been paid for. It’s created by maintaining the topline and bottomline, which as equestrians we have quite a lot of experience with this.  The topline is revenue generated with offers […]

Whether your business generates money with or in horses; it is okay to make money..some money.. lots of money.. life changing money. Profit isn’t greed, it’s the purpose of business.

There is a shared thought within our industry that if a business is financially successful; they aren’t in it for the horses. That they are even greedy for making a profit within or with horses. 

If you treat your business as a hobby and do the hard stuff only when you feel like it; you’ll stay trapped in the cycle and wonder why you’re not growing.

The horse world used to be filled with people who would work from sunrise to sunset for little to no-pay. As a teenager and young adult, I was one of those people. If I wasn’t at school; I was either at my part-time job or at the barn working off-board and lessons. 

Equestrians need to spend time learning how to budget their money, so they can pay their bills on time.  Equestrian entrepreneurs need to create businesses that price to profit and maintain their budget. It will likely include open conversations on how to get from A to B but if we talk and listen about the struggles we’re facing, perhaps we can manage to find a solution. 

Before your sales begin to make you money, it’s important to know the amount of money that must be made to cover the bills. By pricing based on data, you can make sure you’re creating profit.  This begins with capturing all of your expenses. 

Developing a financial foundation in your business is just as important as building a beautiful brand. Together, they can create stable and profitable businesses within the horse world. 

You’re not just building your business, you’re building and growing yourself.

An equestrian entrepreneur.