Insights &
information on
this wild buckin'
ride as an 
Equestrian Entrepreneur

Why Equestrian Entrepreneurs Need More Than a Full Calendar She thought being fully booked meant she was doing it right. Every day was packed:Lessons back-to-back.Lunch in the truck between barns.Evenings filled with texts from clients and video reviews.No breaks. No boundaries. No time for her own horse. Her calendar was full…But her life?Completely out of […]

Because a thriving barn and a thriving business — both need a solid base. Every successful barn starts with a strong foundation.So does every profitable equestrian business. If you’re serious about growing a business that funds your lifestyle and doesn’t burn you out, your financial foundation needs more than a rough budget and a few […]

Have you ever caught yourself thinking, “It’s impossible to make good money in the horse industry” or “No one will pay what I’m worth”? These thoughts aren’t just passing worries, they’re shaping your financial reality. The stories we tell ourselves about money become the foundation for how we price our services, structure our businesses, and […]

As equestrian entrepreneurs, we know that the business isn’t always galloping at full speed. Fluctuating markets, seasonal downturns, and unexpected expenses can feel like hurdles designed to trip us up. But with the right strategies, these challenges can be opportunities to strengthen your financial footing and keep your business on course. Let’s explore practical, sustainable […]

When you think of taking care of yourself as an equestrian, what comes to mind first? This month, I had the privilege of being featured by Hannah Childs Lifestyle as part of their Behind The Barn Door initiative—a monthly series that shines a spotlight on female entrepreneurs. I collaborated with Hannah Childs Lifestyle to create […]

In this blog post, I dive into six essential steps every equestrian entrepreneur should take to ensure their business thrives. From understanding your financials and setting profitable prices to building systems and creating a seasonal profit plan, these strategies will help you create a business that not only supports your passion but also your bottom line. Ready to build a business that fuels your horse girl dreams and pays the bills? The in-gate is here.

It’s your first rodeo in equestrian business, here are six pieces of sales advice to help your improve your sales journey.

The other day I was scrolling through social media where a client tagged me in a discussion on understanding the cost of operating a boarding facility. The comments were filled with members advising them that making money was impossible, costs are too high and any profit would cause horses to be too expensive. There was […]

The standards for equestrian businesses are set in the dirt. “It’s hard to find insurance” “Finding an accountant to work with my equestrian business is difficult”  “The bank won’t extend any loans” These are familiar statements for equestrian entrepreneurs. There’s a reason why professionals don’t want to work with businesses in the equine space. We […]

What is profit anyhow? The way it’s talked about, sometimes it seems like it’s a unicorn. Profit is what’s left over after all expenses have been paid for. It’s created by maintaining the topline and bottomline, which as equestrians we have quite a lot of experience with this.  The topline is revenue generated with offers […]