Insights &
information on
this wild buckin'
ride as an 
Equestrian Entrepreneur

In the equestrian world, we’re taught that working harder means earning more but the numbers tell a different story. The Profitable Effort Equation helps equestrian entrepreneurs look at where their time and energy actually create results. This week’s Money Meeting walks you through how to slow down, review your numbers, and refocus your effort so your business becomes as profitable as it is passionate.

Mindful Equestrian Showing: Balancing Dreams and Dollars Horses have a way of teaching us what truly matters. They remind us that it isn’t about having the fanciest tack trunk or the most polished aesthetic. It’s about consistency, care, and the joy of partnership. That same wisdom applies to how we spend our money in the […]

Not every great lesson came from a course or a coach.Some came from dog-eared pages, highlighted lines, and quiet hours off the grid. Books have helped me understand things even the best classrooms didn’t teach—how we make money decisions, what shapes our pricing, and why certain strategies work.Others have offered a much-needed break: a window […]

For equestrian entrepreneurs who are done doing more just to make the same. There’s a big difference between staying busy and building something that’s actually profitable. If you’re feeding before sunrise, checking messages between clients, and closing out the day, still wondering where the money went, you’re not alone. Most equestrian entrepreneurs are doing everything […]

In the equestrian world, a full barn can look like success. Every stall filled. Hay deliveries rolling in. Board cheques stacking up. But here’s what I remind clients inside Equestrian Entrepreneur™ every day: a full barn doesn’t always mean full profit. In fact, for many barn owners, running at capacity leads to burnout, rising expenses, […]

If you’re an equestrian entrepreneur heading into horse show season with a full trailer, a packed calendar, and no clear business model to support it… you’re not alone. Early mornings. Showgrounds. Horses to prep. Clients to coach.The ring might change, but the hustle doesn’t stop.And for many equestrian business owners, what should be an exciting, […]

Running a profitable, sustainable equestrian business takes more than great lessons.It requires structure — a clear, inspiring rider journey that helps students grow alongside your program. Without a clear growth map, even talented riders can lose motivation, and barns risk missing out on long-term client loyalty. The solution?Building Rider Pathways: structured, flexible tracks that support […]

Why Equestrian Entrepreneurs Need More Than a Full Calendar She thought being fully booked meant she was doing it right. Every day was packed:Lessons back-to-back.Lunch in the truck between barns.Evenings filled with texts from clients and video reviews.No breaks. No boundaries. No time for her own horse. Her calendar was full…But her life?Completely out of […]

Because a thriving barn and a thriving business — both need a solid base. Every successful barn starts with a strong foundation.So does every profitable equestrian business. If you’re serious about growing a business that funds your lifestyle and doesn’t burn you out, your financial foundation needs more than a rough budget and a few […]

As 2025 unfolds, equestrian businesses on both sides of the border are feeling the strain. Increased costs, supply chain delays, and shifting financial landscapes mean horse owners and professionals must rethink their strategies. reigniting trade tensions between the two nations. With a 25% tariff on all Canadian imports (excluding oil and energy, which face a […]