From the barn to the books, and everything in between

The Blog

EE Blog

Running an equestrian business isn’t just about loving horses. It’s about learning how to lead, price, plan, and protect your income.

This blog is your space for real talk about money, mindset, and management, written for equestrian entrepreneurs who are done guessing and ready to build something profitable, stable, and aligned with their life.

Not every great lesson came from a course or a coach.Some came from dog-eared pages, highlighted lines, and quiet hours off the grid. Books have helped me understand things even the best classrooms didn’t teach—how we make money decisions, what shapes our pricing, and why certain strategies work.Others have offered a much-needed break: a window […]

Equestrian Entrepreneurship

July 13, 2025

The CEQO® Bookshelf: A Reading Guide for Equestrian Entrepreneur®

Reading under a blackberry tree in dress pants and riding boots

It’s your first rodeo in equestrian business, here are six pieces of sales advice to help your improve your sales journey.

Equestrian Entrepreneurship

July 10, 2024

Equestrian Entrepreneur Sales Advice

chart of sales advice for the equestrian entrepreneur and equestrian busines owner

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