Insights &
information on
this wild buckin'
ride as an 
Equestrian Entrepreneur

Not every great lesson came from a course or a coach.Some came from dog-eared pages, highlighted lines, and quiet hours off the grid. Books have helped me understand things even the best classrooms didn’t teach—how we make money decisions, what shapes our pricing, and why certain strategies work.Others have offered a much-needed break: a window […]

If you’re an equestrian entrepreneur heading into horse show season with a full trailer, a packed calendar, and no clear business model to support it… you’re not alone. Early mornings. Showgrounds. Horses to prep. Clients to coach.The ring might change, but the hustle doesn’t stop.And for many equestrian business owners, what should be an exciting, […]

When it comes to running an equestrian business, profit isn’t just about numbers—it’s about sustainability, growth, and creating a life that supports your equestrian dreams. Too often, entrepreneurs in the horse world find themselves caught in a cycle of passion-driven work that doesn’t translate into profit. But here’s the truth: a profitable business isn’t just achievable—it’s essential.

The key lies in shifting your mindset from simply “making ends meet” to actively building a strategy for growth. Profit strategies are the foundation of this shift, helping you uncover where your revenue is coming from, identify hidden leaks in your finances, and ensure every dollar you earn works toward your goals.

Whether you’re running a barn, selling equine products, or offering professional services like bodywork or coaching, the principles of profitability remain the same: know your numbers, price with intention, and structure your business to thrive.

Let’s explore how to create a plan that not only brings in revenue but also helps you keep more of it—because in the equestrian world, every rein counts.