Insights &
information on
this wild buckin'
ride as an 
Equestrian Entrepreneur

Most equestrian entrepreneurs don’t avoid their money because they don’t care. The real reason is that their nervous system has learned to associate finances with stress, pressure, or the fear that something might be wrong. When money only gets attention at the very end of the month, or right before taxes, or during a crisis, […]

In the equestrian world, we’re taught that working harder means earning more but the numbers tell a different story. The Profitable Effort Equation helps equestrian entrepreneurs look at where their time and energy actually create results. This week’s Money Meeting walks you through how to slow down, review your numbers, and refocus your effort so your business becomes as profitable as it is passionate.

For equestrian entrepreneurs who are done doing more just to make the same. There’s a big difference between staying busy and building something that’s actually profitable. If you’re feeding before sunrise, checking messages between clients, and closing out the day, still wondering where the money went, you’re not alone. Most equestrian entrepreneurs are doing everything […]

In the equestrian world, a full barn can look like success. Every stall filled. Hay deliveries rolling in. Board cheques stacking up. But here’s what I remind clients inside Equestrian Entrepreneur™ every day: a full barn doesn’t always mean full profit. In fact, for many barn owners, running at capacity leads to burnout, rising expenses, […]

If you’re an equestrian entrepreneur heading into horse show season with a full trailer, a packed calendar, and no clear business model to support it… you’re not alone. Early mornings. Showgrounds. Horses to prep. Clients to coach.The ring might change, but the hustle doesn’t stop.And for many equestrian business owners, what should be an exciting, […]

As equestrian entrepreneurs, we know that the business isn’t always galloping at full speed. Fluctuating markets, seasonal downturns, and unexpected expenses can feel like hurdles designed to trip us up. But with the right strategies, these challenges can be opportunities to strengthen your financial footing and keep your business on course. Let’s explore practical, sustainable […]

When it comes to running an equestrian business, profit isn’t just about numbers—it’s about sustainability, growth, and creating a life that supports your equestrian dreams. Too often, entrepreneurs in the horse world find themselves caught in a cycle of passion-driven work that doesn’t translate into profit. But here’s the truth: a profitable business isn’t just achievable—it’s essential.

The key lies in shifting your mindset from simply “making ends meet” to actively building a strategy for growth. Profit strategies are the foundation of this shift, helping you uncover where your revenue is coming from, identify hidden leaks in your finances, and ensure every dollar you earn works toward your goals.

Whether you’re running a barn, selling equine products, or offering professional services like bodywork or coaching, the principles of profitability remain the same: know your numbers, price with intention, and structure your business to thrive.

Let’s explore how to create a plan that not only brings in revenue but also helps you keep more of it—because in the equestrian world, every rein counts.

There’s cost to chasing dreams and one of them shouldn’t be your bookkeeping. This is for the equine professionals who helps equestrians reach their competition goals; a mini-show season survival guide.